A quarter of the world’s blind population lives in India and 30% of this number lose sight at a young age! This big hearted, power-team of Vision Empower (VE) are out to level out some glaring imparities in this area. VE making Science and Mathematics accessible to school-going children with visual impairment, at par with that of their sighted peers. By focusing on these, they are also drawing attention to the community at large, making a difference in mindsets, allowing for a rubbing of shoulders of the sighted with the visually challenged, enabling a ‘seeing’ through the other’s eyes. Empowered is a given for all involved.
After some branding exploration and exercises done with the team and people connected with VE, we settled on some brand identity & guidelines that would work best to extend VE’s vision and reach. On the basis of these guidelines, the website content and design was arrived at.
Big dreams, big ambitions, and the team is powering on with assistive technology solutions, teaching innovations, learning resources, experiential programs, solutions! Working on this project has been such a meaningful one personally.
“Having been blind since birth, my primary interest has been in accessibility research because I have faced many challenges throughout life as many technologies are inaccessible to the blind.”
Vidhya Y – Co-founder of Vision Empower
Vidhya’s talks about her life journey and the birth of Vision Empower: